Website Development for Artigiano Restaurant

Building 5800 North Cafe’s Digital Presence From Scratch

Challenge

Artigiano came to us as one of Tirana’s most beloved authentic Mediterranean restaurants, with two locations and a strong reputation for food but their digital footprint didn’t yet fully match their culinary stature. Faced with minimal content strategy, limited local search visibility, and a website that wasn’t yet driving enough traffic, Artigiano needed to amplify what they already do best: warmth, craftsmanship, and genuine flavor—while standing out in a competitive food scene.

Work Carried Out

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To strengthen Artigiano’s digital presence and reflect its reputation as one of Tirana’s most authentic Mediterranean dining experiences, we developed a comprehensive strategy spanning branding, website creation, social media, SEO, and local search optimization. Every initiative was crafted to showcase Artigiano’s signature hospitality and handcrafted cuisine while increasing visibility, engaging both locals and visitors, and laying the groundwork for sustainable long-term growth.

Custom Website Development

  • Designed a modern, responsive website that captures the authentic Mediterranean dining experience across all devices.
  • Built custom menu displays with high-quality food photography that showcases signature dishes and seasonal offerings.
  • Implemented location-specific pages for both Tirana locations with detailed information, maps, and contact details.
  • Created reservation integration system to streamline the booking process for customers.

User Experience Optimization

  • Developed intuitive navigation that guides visitors from discovery to reservation in minimal clicks.
  • Optimized page loading speeds to ensure fast performance across all devices and internet connections.
  • Implemented mobile-first design approach recognizing mobile users as the primary audience.

SEO & Technical Foundation

  • Built SEO-optimized architecture with proper meta tags, structured data, and local business schema markup.
  • Implemented local SEO elements targeting “best restaurants in Tirana” and Mediterranean dining searches.
  • Created Google Business Profile integration to connect website traffic with local discovery.
  • Set up analytics tracking to monitor website performance and user behavior patterns.

Specific Elements Created

Custom Website

Modern, responsive design with Mediterranean aesthetic and authentic brand reflection.

Reservation System

Streamlined booking integration that connects to restaurant management systems.

Location Pages

Dedicated pages for each Tirana location with maps, contact info, and unique details.

Results Achieved

Through our tailored strategies and consistent execution, we achieved measurable growth across social media, the website, and local search, helping 5800 North Cafe build visibility, attract more customers, and establish itself as a neighborhood favorite.

Social Media Metrics

  • Built Instagram and Facebook pages from zero to 1,800+ followers in 5 months.
  • Average engagement rate maintained at 5–6%, with Reels outperforming static images.
  • Customer-generated posts and reviews increased brand credibility online.
  • Website Growth

  • Monthly website traffic grew by 20% month-over-month, driven by local SEO and Google Maps referrals.
  • Average session duration improved, with users browsing multiple menu items before visiting the cafe.
  • Google Business Profile

    • GBP visibility grew steadily, with 20% growth month-over-month in views, clicks, and direction requests.
    • Calls and map requests nearly doubled within the first 4 months.
    • Reviews increased significantly, building trust with the local community.

    Customer Outcomes

  • Higher foot traffic directly linked to GBP and social media discovery.
  • Customers frequently mentioned finding the cafe on Google or Instagram.
  • Established 5800 North Cafe as a go-to breakfast spot in Norwood Park despite strong local competition.
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