Creative Sphere Media
Client Case Study · Restaurants
Brunch City Café · Des Plaines, IL

From a quiet street corner to a brunch destination.

A breakfast & lunch spot with great food and an empty dining room — until we made the neighborhood find them, trust them, and keep coming back.

Local SEO + GBPGet Found
Brand · Menu · FilmLook Good
Social · ReviewsBe Memorable
Brunch City Café storefront at 901 E Oakton St, Des Plaines IL
60%overall sales
increase ↗
54,778
Google Business Profile views
▲ 129.8% YoY
2,027
Direction requests to the door
▲ 159.5% YoY
~990
Total Google reviews since launch
▲ from 170
4.8
Rating held through fast growth
228 in May alone
The starting point
Great food on a major street — and almost nobody walking in. The first year, traffic drove right past.
01

Invisible online

A strong location meant nothing when people searching "brunch near me" never saw them.

02

Banners didn't work

Traditional signage moved the needle for a day or two — then nothing. No durable lift.

03

No reason to remember

No content, no social presence, no review engine. First-time guests didn't become regulars.

Get Found
Pillar 01 · Discoverability

We put them on the map — literally.

We rebuilt and optimized the Google Business Profile, tuned local SEO around how people actually search for brunch, and kept the listing fresh with menu updates and posts.

  • Full Google Business Profile optimization
  • Local SEO targeting "brunch near me" intent
  • Ongoing posts, photos & menu updates
  • Citation & map presence cleanup

How people discovered them · 93% on mobile

66% Google Search — mobile36,057 views
27% Google Maps — mobile14,920 views
6% Search — desktop3,122 views
1% Maps — desktop679 views
+159.5%
more people requesting directions to the restaurant
2,027 direction requests · May ’26 vs ’25
+56.2%
more calls placed straight from Google
339 calls · May ’26 vs ’25
The receipts
Straight from Brunch City's Google Business Profile — May 2026 vs May 2025.
54,778 profile views
Profile views · +129.8%
2,027 direction requests
Direction requests · +159.5%
339 calls
Calls from Google · +56.2%
Look Good
Pillar 02 · Brand & Craft
Brunch City Café lavender mimosa and brisket
Signature seasonal creative — produced in-house by Creative Sphere Media

An upscale brunch that finally looked the part.

We gave Brunch City a visual identity to match the food: a custom, print-ready menu, scroll-stopping food photography, and Emmy-winning video production behind every reel.

  • Custom designed, print-ready menu
  • Emmy-winning video & photo production
  • "What to Order at Brunch City" content series
  • Signature seasonal & holiday creative
Emmy Award-winning production crew behind the brand
Creative Sphere Media · FAA Part 107 certified
Be Memorable
Pillar 03 · Loyalty & Reputation

From one-time visit to regular table.

We ran the social accounts, built a steady content rhythm, and turned happy guests into a review engine — so the buzz compounded month over month.

  • Instagram & Facebook fully managed by @csm_chi
  • Consistent reels, stories & same-day promos
  • Review generation & reputation monitoring
  • Seasonal campaigns (Valentine's, Mother's Day)
Brunch City Cafe Instagram profile
Live account · managed by @csm_chi
+89%
audience growth year-over-year
612 Instagram followers & climbing
Follower growth chart
Steady audience climb · trailing ~13 months

Where the audience lives

Des Plaines, IL48.5%
Chicago, IL23.5%
Park Ridge, IL5.7%
Mount Prospect5.4%
Niles, IL3.1%

Total Google reviews — from 170 at launch to nearly 1,000

170 989 Jun’25JulAugSepOctNovDecJan’26FebMarAprMay
Open since Oct 2024 · 170 reviews banked by mid-2025+228 new reviews in May 2026 — a record month, at a steady 4.8★
The bottom line

Mondays went from a slow shift to the busiest day of the week.

Before
$600
After
$3,000+

A typical Monday used to top out around $400–$800. Today it clears $3,000 — and new faces walk in every day.

60%
total sales increase

"I accredit that mostly to Creative Sphere Media — for everything they've done with social media and advertising. The number one thing I appreciate is their communication. They're just a phone call away."

Bledi SadikuOwner · Brunch City Café

Want results like Bledi's?

If you run a restaurant in Chicagoland, we can do the same thing for you. Let's talk growth.

Get in touch →
© 2026 Creative Sphere Media · Chicago, IL
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