From 0 to 20 Leads Per Week

How We Revived J&B Home Renovations’ Online Presence

Challenge

J&B Home Renovations, a roofing company in the Chicago area, had virtually no digital presence. Their Google Business Profile (GBP) was inactive and barely visible in local searches, while their outdated website failed to generate clicks or leads. Relying solely on word-of-mouth referrals left them vulnerable in a competitive roofing market, highlighting the need for a complete digital relaunch to attract local customers actively searching for roofing services online.

Work Carried Out

Just starting out?

We’ll help you build a strong foundation and grow with confidence.

Start a project

We developed a structured plan to rebuild J&B Home Renovations’ digital presence. This included a website redesign with lead-focused service pages, Google Business Profile optimization, creation of professional visual content, and implementation of a local SEO strategy to increase visibility and attract new customers.

Website Redesign & Lead Generation

Built a modern, SEO-optimized website designed to convert visitors into leads.
Added clear calls-to-action (CTAs) like “Request a Free Quote” and “Schedule an Inspection.”
Created dedicated service pages (roof installation, repair, emergency roofing, etc.) to target high-intent keywords.
Integrated testimonials and reviews from satisfied customers to build trust and credibility.

Google Business Profile Optimization

Claimed and fully optimized the GBP with accurate information, keyword-rich descriptions, and high-quality visuals.
Posted regular updates and project photos to keep the profile active and boost engagement.
Encouraged satisfied clients to leave positive reviews, building reputation quickly.

Visual Content Creation

Conducted professional drone shoots of roofing projects to showcase quality and scale.
Filmed and edited customer testimonial videos to use across the website and GBP.
Leveraged visuals to highlight before-and-after transformations, building authority and trust.

Local SEO Strategy

Optimized the website and GBP for roofing-related keywords in Chicago and surrounding suburbs.
Built citations and backlinks to strengthen local rankings.
Focused on rapid visibility in Google’s Local Map Pack.

Specific Elements Created

Google Business Profile (GBP)

Optimized and reactivated with posts, visuals, and reviews to increase local visibility and engagement.

Website

Modern, lead-focused site with service pages, testimonials, and CTAs designed to convert visitors into customers.

Drone Visuals

Professional aerial photos and videos showcasing roofing projects, quality, and scale for credibility.

Testimonial Videos

Authentic customer feedback highlighted across the website to build trust, showcase real experiences.

Local SEO Framework

Keyword targeting, citations, and backlinks implemented to strengthen rankings and dominate search results.