From 53K to 291K Clicks

Scaling Zenith Travel’s SEO to 4.2M Impressions in 15 Months

Challenge

Zenith Travel, a growing travel agency, aimed to dominate the Albanian and regional tourism search market but faced several challenges. The company contended with heavy competition from international travel platforms like TripAdvisor and Visit Saranda, relied too heavily on branded searches, and had weak visibility for high-intent, non-branded keywords such as “Sarande Ksamil bus,” “hotels in Ksamil,” and “Corfu 3-day trip.” Additionally, their website lacked sufficient SEO-optimized content hubs to capture organic search demand effectively.

Work Carried Out

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To boost Zenith Travel’s visibility and attract more tourists, we implemented a comprehensive strategy combining content creation, website optimization, and SEO. We researched high-intent travel keywords, built content hubs and evergreen blogs, improved site performance and metadata, and optimized both local and international search presence. Ongoing performance tracking and seasonal adjustments ensured that the strategy remained effective and aligned with peak tourism periods.

Content Strategy & SEO Expansion

Researched and targeted transactional & informational travel keywords.

Built content hubs for destinations, transport, tours, and seasonal guides.

Produced evergreen blog content (e.g., “Summer in Ksamil,” “Sarande bus schedules,” “Hidden Albanian beaches”).

Website Optimization

Improved site architecture, interlinking, and mobile performance.

Optimized metadata, schema, and headings across all key pages.

Added conversion-focused CTAs to tour and package pages.

Local + International SEO

Balanced local Albanian searches with international tourist intent, ensuring visibility across multiple languages and regions.

Strengthened Google Business Profile with optimized descriptions, visuals, and regular posts.

Performance Tracking & Refinement

Used Google Search Console data to continuously refine keyword targeting.

Adapted seasonal content strategies to align with peak tourism periods.

Specific Elements Created

Content Hubs

Created comprehensive hubs for destinations, transport, tours, and seasonal guides, providing valuable resources for travelers and improving organic search.

SEO Fixes

Optimized metadata, schema markup, headings, and internal linking to enhance site structure, improve rankings, and support user navigation.

Local & International SEO

Strategically targeted both Albanian users and international tourists, ensuring high visibility across multiple languages, regions, and search intents.

Results Achieved

Over a 15-month period, Zenith Travel achieved remarkable growth through a content-driven SEO strategy. Total clicks surged from 53K to 291K, while impressions grew more than sevenfold to 4.29M, demonstrating strong visibility for highly competitive, non-branded travel terms.

SEO Performance

Total Clicks: 291K (up from 53K in same 3-month period last year → +45% YoY).

Total Impressions: 4.29M (grew more than 7× compared to last year’s quarterly 541K).

Average CTR: 6.8% (healthy for competitive travel terms).

Average Position: 13.9 (ranking on Page 1–2 for highly competitive, non-branded queries).

Business Impact

Zenith Travel became a trusted online authority for Albania tourism, competing directly with international travel sites.

Dramatic increase in organic leads and bookings from search-driven discovery.

Established long-term growth momentum, with traffic scaling month-over-month.