From 0 to 20 Leads Per Week
How We Revived J&B Home Renovations’ Online Presence
Challenge
J&B Home Renovations, a roofing company in the Chicago area, had virtually no digital presence. Their Google Business Profile (GBP) was inactive and barely visible in local searches, while their outdated website failed to generate clicks or leads. Relying solely on word-of-mouth referrals left them vulnerable in a competitive roofing market, highlighting the need for a complete digital relaunch to attract local customers actively searching for roofing services online.
Work Carried Out
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We developed a structured plan to rebuild J&B Home Renovations’ digital presence. This included a website redesign with lead-focused service pages, Google Business Profile optimization, creation of professional visual content, and implementation of a local SEO strategy to increase visibility and attract new customers.
Website Redesign & Lead Generation
- Built a modern, SEO-optimized website designed to convert visitors into leads.
- Added clear calls-to-action (CTAs) like “Request a Free Quote” and “Schedule an Inspection.”
- Created dedicated service pages (roof installation, repair, emergency roofing, etc.) to target high-intent keywords.
- Integrated testimonials and reviews from satisfied customers to build trust and credibility.
Google Business Profile Optimization
- Claimed and fully optimized the GBP with accurate information, keyword-rich descriptions, and high-quality visuals.
- Posted regular updates and project photos to keep the profile active and boost engagement.
- Encouraged satisfied clients to leave positive reviews, building reputation quickly.
Visual Content Creation
- Conducted professional drone shoots of roofing projects to showcase quality and scale.
- Filmed and edited customer testimonial videos to use across the website and GBP.
- Leveraged visuals to highlight before-and-after transformations, building authority and trust.
Local SEO Strategy
- Optimized the website and GBP for roofing-related keywords in Chicago and surrounding suburbs.
- Built citations and backlinks to strengthen local rankings.
- Focused on rapid visibility in Google’s Local Map Pack.
Specific Elements Created
Optimized and reactivated with posts, visuals, and reviews to increase local visibility and engagement.
Modern, lead-focused site with service pages, testimonials, and CTAs designed to convert visitors into customers.
Professional aerial photos and videos showcasing roofing projects, quality, and scale for credibility.
Authentic customer feedback highlighted across the website to build trust, showcase real experiences.
Keyword targeting, citations, and backlinks implemented to strengthen rankings and dominate search results.
Results Achieved
By optimizing their website and Google Business Profile, we helped generate over 20 qualified online leads per week, significantly boosting their sales pipeline. Website traffic and clicks grew steadily, service pages began ranking organically, and customer testimonials improved conversions. Local SEO efforts secured top positions in the Google Local Map Pack for core roofing services
Lead Generation Impact
- Before: 0 online leads.
- After: 20+ qualified leads per week through the website and GBP.
Website Performance
Local SEO / Google Business Profile
- GBP impressions and engagement skyrocketed after optimization.
- Achieved top rankings in the Local Map Pack for all core roofing services (roof installation, roof repair, emergency roofing, etc.).
- Review count and star rating increased, further boosting visibility and trust.
Customer Outcomes
- Dramatic increase in new roofing projects directly attributed to online leads.
- Sales team gained a steady stream of opportunities instead of relying only on word-of-mouth.