Psistaria Greek Taverna
Bringing Authentic Greek Vibes Online
Challenge
Psistaria Greek Taverna, a family-owned restaurant in Chicago, was not satisfied with its online presence. The restaurant’s social media content didn’t capture the authentic Greek dining atmosphere, leading to low engagement and minimal brand connection. Additionally, the lack of a modern website made it harder for customers to explore the menu, book reservations, and experience the brand online.
Work Carried Out
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To strengthen the client’s digital presence and attract more local customers, we executed a multi-channel strategy that combined social media, website development, and local SEO. Each element was designed to increase visibility, boost engagement, and drive real results.
Social Media Revamp
- Created a content strategy focused on authenticity: food photography, behind-the-scenes kitchen moments, cultural elements, and customer experiences.
- Produced short-form video content (Reels), high-quality photography, and carousel posts to boost engagement.
- Optimized captions and hashtags with a local SEO approach for discoverability.
Website Development
- Designed and launched a modern, responsive website with easy navigation, integrated menu, reservation system, and Google Maps/contact info.
- Implemented SEO best practices to capture local search traffic.
Local SEO Optimization
- Enhanced the Google Business Profile (GBP) with updated visuals, optimized descriptions, and keyword targeting.
- Connected social content with GBP posts to improve cross-platform visibility.
Specific Elements Created
We built a professional food photography and produced short-form videos such as Reels and behind-the-scenes clips. Carousel posts combined food, culture, and customer stories, supported by a monthly posting strategy to boost reach and engagement.
A custom-designed, fully responsive website was developed to provide an engaging and user-friendly experience. The site included an interactive menu, a seamless reservation system, and direct integration with Google Maps and contact information.
We optimized the client’s digital presence by refining keywords, updating descriptions, and enhancing visuals . Regular updates were made to the GBP to maintain consistency across platforms and improve local search performance.
Results Achieved
We’re proud to share the impact of our strategy. From stronger social media engagement to higher search rankings and more direct customer actions. These results highlight how a tailored digital approach can transform visibility, drive growth, and create real business outcomes.
Social Media Metrics
- Instagram followers grew from 900 to 1,200 in 3 months.
- Average engagement rate increased from 1.2% to 5%.
- Average Reel views jumped from 500 to 2,500 per video.
- A behind-the-scenes gyro video generated 3× the average engagement.
Website Impact
- Monthly visits increased by 40% after launch.
- Bounce rate decreased by 25%, while average session time increased by 1 minute, showing stronger customer interest.
- Reservation form usage improved, with direct bookings increasing by 20%.
Local SEO / Search Visibility
- Google Business Profile saw a 35% increase in views, 20% more calls, and 25% more direction requests.
Customer Outcomes
- Increase in reservations and calls directly attributed to social media and the website.
- Multiple customers reported discovering the restaurant via Instagram content.