How Local SEO Boosted Sales
Brunch City Cafe’s Sales by $60K Per Month in Des Plaines
Challenge
Brunch City Cafe, a popular brunch destination in Des Plaines, IL, faced major challenges with its previous marketing agency. After several months of collaboration, there was little to no growth in engagement or reach on Instagram and Facebook, while the content produced was outdated and low-quality, failing to capture the cafe’s lively atmosphere. On top of that, local SEO had been neglected, leaving the restaurant invisible for high-intent searches like “best brunch in Des Plaines” or “brunch near me,” and limiting its ability to attract new customers.
Work Carried Out
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To revive Brunch City Cafe’s digital presence and attract new customers, Creative Sphere implemented a complete marketing refresh. From rebranding social media with engaging, high-quality content to optimizing local SEO and integrating community-driven growth strategies, we built a strong foundation that boosted visibility, credibility, and customer engagement both online and in-store.
Social Media Rebrand
- Transformed the look and feel of Instagram and Facebook with a consistent, high-quality brand style.
- Designed a content strategy that highlighted brunch dishes, coffee culture, and the welcoming community vibe.
- Produced professional photos, Reels, and carousel posts, creating engaging content that resonated with both locals and foodies.
- Implemented interactive content (Stories, polls, Q&As) to encourage community engagement.
Local SEO Implementation
- Conducted keyword research focusing on Des Plaines and nearby suburbs (e.g., “breakfast near O’Hare,” “brunch in Des Plaines,” “cafe Norwood Park area”).
- Fully optimized the Google Business Profile (GBP): updated visuals, keyword-rich descriptions, and weekly posts.
- Rolled out a review generation strategy that encouraged satisfied customers to leave positive reviews, boosting trust.
- Expanded local citations and backlinks to strengthen search authority.
Integrated Growth Strategy
- Connected social media and GBP efforts to maximize local visibility.
- Encouraged user-generated content from customers to build authenticity and trust.
Specific Elements Created
Complete rebrand with fresh visuals, engaging Reels, and carousel posts, supported by a monthly content strategy.
Fully optimized with high-quality photos, keyword-rich descriptions, and regular posts to boost visibility and engagement.
Site content was optimized and linked with GBP, strengthening local search rankings and driving steady traffic.
Results Achieved
Through a powerful mix of social media rebranding and local SEO optimization, Brunch City Cafe saw immediate, measurable results. From a surge in sales and stronger online engagement to top local search rankings and increased customer walk-ins, the cafe quickly transformed its digital presence into a consistent driver of growth.
Financial Impact
- Local SEO and social rebranding delivered an additional $60,000 in monthly sales within the first month of implementation.
Social Media Metrics
- Engagement doubled compared to the previous agency’s results.
- Reels consistently reached 5–10× more people than past static posts.
- Steady and organic growth of followers, with a highly engaged local audience.
Google Business Profile and SEO
- GBP impressions increased by 300% in one month.
- Calls and direction requests nearly tripled.
- Achieved Top 3 rankings in Google Maps for “brunch Des Plaines” and surrounding searches.
Customer Outcomes
- Surge in new customer walk-ins directly from Google searches.
- Loyal customers began amplifying reach by tagging the cafe in their posts and leaving reviews.