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From Zero to Local Favorite

Building 5800 North Cafe’s Digital Presence From Scratch

Challenge

5800 North Cafe, a new breakfast and coffee spot in Chicago’s Norwood Park neighborhood, came to us with no established digital presence. They faced several challenges: no social media content or audience base, an underutilized Google Business Profile with minimal local visibility, and a website that generated little to no traffic despite being live. On top of that, they were entering a competitive market already crowded with well-established breakfast cafes.

Work Carried Out

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To establish 5800 North Cafe’s digital footprint and compete in a crowded local market, we implemented a full-scale strategy covering branding, social media, SEO, and local search optimization. Each step was designed to build visibility, attract customers, and create a strong foundation for long-term growth.

Brand Identity & Content Launch

  • Built the cafe’s social media presence from scratch on Facebook and Instagram.
  • Designed a visual content strategy around breakfast plates, specialty coffee, and the cafe’s cozy Norwood Park atmosphere.
  • Produced high-quality food photography, Reels, and carousel posts to quickly grow recognition.

Google Business Profile Optimization

  • Claimed, verified, and fully optimized the Google Business Profile with accurate information, updated photos, keyword-rich descriptions, and posting strategy.
  • Implemented a review generation strategy to build credibility and trust through authentic customer feedback.

    • SEO & Local Visibility

  • Conducted local keyword research (e.g., “breakfast in Norwood Park,” “coffee shop near Edison Park”).
  • Optimized the existing website structure and content for local SEO.
  • Linked GBP, social content, and the website to create a cohesive local search ecosystem.

    • Growth Strategy

  • Launched a monthly content calendar with consistent posting.
  • Created community-driven campaigns to encourage user-generated content (customers tagging the cafe in their posts).
  • Implemented tracking via Google Analytics and GBP Insights to monitor growth.

    • Specific Elements Created

    Visual Content

    Branded food photography, engaging Reels, and carousel posts showcased the cafe’s dishes, coffee, and community vibe. 

    Google Business Profile

    We fully optimized the profile with accurate info, visuals, and regular posts to boost local visibility and customer trust.

    SEO Growth

    Site content was optimized and linked with GBP, strengthening local search rankings and driving steady traffic.

    Results Achieved

    Through our tailored strategies and consistent execution, we achieved measurable growth across social media, the website, and local search, helping 5800 North Cafe build visibility, attract more customers, and establish itself as a neighborhood favorite.

    Social Media Metrics

  • Built Instagram and Facebook pages from zero to 1,800+ followers in 5 months.
  • Average engagement rate maintained at 5–6%, with Reels outperforming static images.
  • Customer-generated posts and reviews increased brand credibility online.

    • Website Growth

  • Monthly website traffic grew by 20% month-over-month, driven by local SEO and Google Maps referrals.
  • Average session duration improved, with users browsing multiple menu items before visiting the cafe.

    • Google Business Profile

    • GBP visibility grew steadily, with 20% growth month-over-month in views, clicks, and direction requests.
    • Calls and map requests nearly doubled within the first 4 months.
    • Reviews increased significantly, building trust with the local community.

    Customer Outcomes

  • Higher foot traffic directly linked to GBP and social media discovery.
  • Customers frequently mentioned finding the cafe on Google or Instagram.
  • Established 5800 North Cafe as a go-to breakfast spot in Norwood Park despite strong local competition.

    • One step away to success

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